Published Friday, March 1, 2013 Updated on Friday, March 1, 2013

About

FRANK HARDY, INC. GENERAL INFORMATION

Frank Hardy, Inc. specializes in the sale of upper-echelon properties. With three offices
covering the state of Virginia, we have maintained a top place in the current market. Within our
field of expertise, we believe Frank Hardy, Inc. is unsurpassed. Frank Hardy, Inc. chooses to
specialize in and concentrate on major farm, estate and waterfront offerings. We have brought
that expertise to the residential market, representing the best in city as well as suburban living.
In order to provide our clients with the highest level of service, the number of properties placed
with this firm is consistently maintained at a manageable level. A situation of too many listings
being managed by one firm dilutes the service and attention given to any one listing. Therefore,
many potential listing opportunities are turned down by us. This factor has contributed to our
reputation in Virginia as the most exclusive and successful broker for luxury estate and
residential properties.
LOCATIONS: We are very active in Virginia's primary estate regions:

Charlottesville
Middleburg/Warrenton
Rappahannock County
Chesapeake Bay Region – In the Tidewater areas of Gloucester, Mathews, and
Middlesex, Frank Hardy, Inc. has been responsible for the marketing of many of the
noteworthy Tidewater plantation homes.
• Greater Richmond Area – Our firm represents some of Goochland and Manakin Sabot’s
finest offerings.

EXPOSURE: The interworking of the Frank Hardy, Inc. offices and brokers in these regions are
closely connected and structured in such a way that a prospective purchaser inquiring to any
of our locations is routinely provided available offerings from our other offices, thus greatly
expanding the exposure for our listings through print materials as well as through the websites
for each office.

All of our listings are disseminated to cooperating brokers in each location. In addition, contrary
to conventional multi-office arrangements where purchasers are protected rather than shared,
our unified approach insures that our properties receive the broadest possible exposure and
that anyone inquiring to one of our locations will receive information regarding our listings
throughout the state.
MARKETING: Another unique aspect of this firm is the existence of our "in-house" advertising
agency. Rather than depending upon outside media sources for production work, all Frank
Hardy, Inc. advertisements and brochures are designed, photographed and produced camera-
ready by our own staff located through our main office in Charlottesville. Listings are advertised
on a broad local, regional, national, and in some cases, international basis, and then tracked to
measure results.

Most weekends of the year, Frank Hardy, Inc. advertises properties in one or more of these
publications. Importantly, buyers responding to these far-reaching advertisements generally
receive information on all Frank Hardy, Inc. offerings, not just the property advertised at that
time. Publications employed for this purpose on a regular basis include:

National Advertising
The Wall Street Journal (National Edition)
The New York Times Sunday Magazine
Unique Homes Magazine
University of Virginia Alumni News

The Darden Report
The duPont Registry

Internationally:
Country Life (United Kingdom)
Financial Times (United Kingdom)

Regional/Local:
The Washington Post
The Richmond Times-Dispatch
Estates & Homes Magazine
Fine Properties
Chesapeake Bay Magazine
The Daily Progress
Virginia Living
Virginia Sportsman Magazine

OUR WEBSITE PRESENCE: Enlisting a top notch SEO company who works around the clock
to achieve top search results, our website generates constant activity on a daily basis not only
to our firm, but to the listings of our clients. With state of the art functionality and a streamline
aesthetic, we believe our site to be unsurpassed. Properties listed with Frank Hardy, Inc. appear
on numerous internet sites, including Trulia, Zillow and Realtor.com, where all Frank Hardy,
Inc. listings have paid special feature pages. Please see the attached Internet Presence sheet for
a complete list. In addition, all of our listings are included in various MLS services covering the
entire state, as well as home pages of multiple publications we advertise in. You are invited to
visit our web sites: Frank Hardy, Inc. at:

www.frankhardy.com

www.farmandestate.com (Charlottesville)

www.farmandestate.net (Rappahannock)

www.waterfrontandestate.com (Chesapeake Bay-Tidewater)

Perhaps most importantly, by choosing to remain small and selective in the listings that we
accept, we are able to focus a great deal more energy and attention on our individual properties.
Our agents are intimately familiar with details pertaining to each listing. Showing procedures
are thoughtfully planned in advance rather than simply ad-libbed by agents often unfamiliar
with the property's most basic attributes. Follow-up is a matter of procedure rather than an
afterthought. Contract negotiations are handled by business professionals with many years of
related brokerage experience. This degree of professionalism is rarely, if ever, found elsewhere
in our industry; the result being that Frank Hardy, Inc., on behalf of its clients, has been uniquely
successful in this very specialized and sophisticated market niche.

Beyond this, we have a social network that many of our competitors strive for. Having
worked with high-end sellers and purchasers for over 35 years has given us an inside edge on
the market. Due to the sensitive nature of the industry, many properties are for sale that are
not publicly advertised. Frank Hardy, Inc. has been known for first hand knowledge of such
properties and making transactions happen.
Over the years, Frank Hardy, Inc. has been dominant in the brokerage of higher value
country homes, farming estates, land, waterfront properties and residential homes throughout the

Commonwealth of Virginia With representation in the best regions of the state and in offering
Virginia's most noted properties, our reputation as the leading estate brokerage firm has made
Frank Hardy, Inc. the most frequently contacted by purchasers from across the United States and
around the world seeking upper echelon residential and estate properties in Virginia.